A Balancing line for the new age is born. Launching Wednesday, October 2, 2019
Mind, body, skin – and the future beyond
Our goal is the true “balance” Holistic care for the new age
In 2009, skincare by THREE was born under the banner of “holistic care,” which utilizes the power of aromatic plants and the bounties of domestically grown plants, with a focus on the link between mind, body, and skin.
And in autumn 2019, 10 years since its debut.
The <Balancing> line, the starting point of THREE, will be reborn.
Over the past 10 years, digital technology has dramatically changed the way we communicate, making the boundaries between being switched “on” and “off” in our everyday lives vaguer than before.
While the weather and the natural environment are becoming more severe and society more complex, many of us are forced to live lives that are far from the natural rhythms of human life.
For every woman living in the present day amidst an environment and lifestyle particular to our time.
This time, THREE has focused on “the relationship between the internal rhythms and the skin” and the way it should naturally be.
While maintaining our insistence on utilizing the power of aromatic plants and domestically grown plants, we have upgraded the wisdom of the plants to a more “modern formulation.”
With the new <Balancing> line, we aim to help women who live in a fast-paced world find “their own rhythms” and balance through standing by their side and having numerous dialogues with their skin.
And to develop “unswerving beauty” in their mind, body and skin.
For the first time, all the products in the new line* have been certified according to “COSMOS,” an internationally recognized organic certification standard.
Right from the start, THREE has firmly believed in “the power of plants” and has enjoyed its benefits. With respect for nature, we strive to ensure sustainable product development, from the soil for plant growth to the manufacturing process of the products, which will lead to a better future environment.
Through beauty routines supported by the power of plants, we aim to enhance the inherent ability in humans to maintain sound health while being in synchronization with the society and environment we live in.
The true “balance” creates a healthy
sense of fulfillment about the mind,
body and skin. A
holistic basic beauty
care line suitable
for the new age has been born.
To the mind, body, skin and environment
Approach by the new <Balancing> line
Basic beauty care for restoring the natural healthy balance of the skin
The new <Balancing> line is a basic beauty care line for awakening the skin’s natural rhythm and balance through a beauty routine supported by the “power of plants.”
Since the brand debuted in 2009, THREE has been taking particular note of domestically grown “fruits of the tea plant” and we have continued our research on the tea plant, which led us to develop a new ingredient extracted from “tea flowers.” As a new ingredient, “Tea Flower Extract” is contained in all the products in the new <Balancing> line*.
The original blend of essential oils that characterize THREE has also been improved to achieve a better balance between body, mind and skin.
In addition, for the first time, all the products in the new line* have been certified according to “COSMOS,” an internationally recognized organic certification standard.
Ingredients used across multiple products* in the new line
[Tea] Family: Theaceae/Scientific name: Camellia sinensis/Production regions: Shizuoka prefecture, Saga prefecture (Kashima city)Tea Flower Extract <Ingredient used in all the products in the new line>*NEW
Extract obtained from tea flowers picked when they are still buds. It calms and tightens the skin, and can be effective for aging care**. The production region (Kashima city, Saga prefecture) has been carefully selected by THREE, which insists on using domestically grown plants. Our original Tea Flower Extract obtained from the tea flowers grown by contracted farmers has been registered as a COSMOS ingredient for the first time.
Tea Seed Oil
Oil extracted from the fruits of domestically grown tea plants, using the cold pressing method. Our original ingredient has an excellent affinity with the skin and has been used in many of our products since the brand’s establishment in 2009.
*Contained in all the products in the line except for THREE Balancing Lotion R
Crithmum maritimum extract NEW <Ingredient used in all the products in the new line*>
An extract obtained from crithmum maritimum, a seashore plant, using the supercritical carbon dioxide extraction method. Rich in vitamins and minerals, it has various effects such as promoting skin cell turnover, improving the skin’s elasticity, and suppressing sebum secretion.
All the products in the new line* have been certified according to “COSMOS,” an organic certification standard.
All the products in the new <Balancing> line* have been certified according to “COSMOS,” an internationally recognized organic certification standard. Our products have passed all the strict requirements set for the cultivation method of the plant ingredients, environment-friendliness of the manufacturing processes and recycling of the containers.
What is COSMOS certification?
An international standard for organic and natural cosmetic products established in 2010 having integrated different organic certification standards in European countries.
THREE’s mission to be accomplished by 2025
THREE aims to have all our holistic care cosmetic products certified according to COSMOS by 2025.
In addition, all our botanical
extracts will be switched to domestically produced
ones, with the exception of essential oils
and botanical oils.
We will strive to develop sustainable products by
proactively utilizing the wisdom of plants that has been passed down since ancient
times and the power of domestically grown plants that we have found out through our research.
Holistic formulas with a focus on essential oils
Right from the start, THREE has been focusing on “essential oils” and has firmly believed in their power. For the new <Balancing> line, we have developed an “original blend of essential oils,” aiming to maintain the homeostasis of the skin by regulating the rhythms of the mind, body and skin.
It restores skin cell turnover and the skin’s moisture balance, leaving the skin supple and damage-resistant.
Frankincense Oil
Essential oil with a sweet and spicy aroma extracted from the resin of the olibanum tree, also known as olibanum. As well as hydrating and firming the skin, it relaxes and stabilizes the mind and body as you inhale its aroma deeply.
Bergamot Fruit Oil
An essential oil with refreshing scent extracted from citrus fruits. Rich in limonene and linalyl acetate, it is effective for keeping the skin clean and smooth.
*Contained in all products in the line except for THREE Balancing Point Make-up Remover R and THREE Balancing Cleansing Oil R
Geranium Oil
An essential oil extracted from the flowers of a plant of the Geraniaceae family, with a sweet, sumptuous and uplifting aroma.
Consisting of a variety of aroma components, it is expected to have various effects such as calming, moisturizing and softening the skin, as well as promoting blood flow.
<An aroma that balances the mind and body, created by a blend of essential oils>
An oriental citrus green aroma featuring refreshing citrus, with a hint
of frankincense and geranium that add depth. It balances the mind and body, as well as brightening up the spirit.
THREE BALANCING POINT MAKEUP REMOVER R
<Makeup remover> 99% Naturally derived ingredients 90mL 1,250 THB COSMOS organic certified cosmetic
Just a wipe removes eye make-up without any stress, leaving the eyelids feeling refreshed.
Two-layer make-up remover for the eyes and lips made of botanical oils and botanical waters blended in a fine balance to take advantage of their respective characteristics.
Inhaling its aroma deeply, give the eyelids a quick wipe to effortlessly remove make-up as well as the tired look.
It removes make-up perfectly while protecting the eyes and lips and keeping them hydrated.
[Product features]
[Featured ingredient]
Grapefruit Fruit Extract
Grapefruit Fruit Extract
An extract obtained from the fruit of grapefruit is effective for tightening skin and supporting its barrier function.
Its refreshing aroma is said to be the scent we instinctively want when we are tired.
[Essential oils] Frankincense Oil/ Geranium Oil/ Orange Peel Oil/ Petitgrain Oil
[Botanical oils] Tea Seed Oil/ American Oil Palm Fruit Oil/ Olive Oil/ Seaberry Oil/ Pracaxi Oil/ Jojoba Oil
[Extracts] Grapefruit Fruit Extract/ Tea Flower Extract/ Crithmum Maritimum Extract [Botanical waters] Orange Fruit Water/ Striped Bamboo Water/ Apple Fruit Water
<How to use>
Use before cleansing and washing the entire face. Shake the bottle well and saturate a cotton pad with 2 to 3 drops of the product for the lips, and 2 to 3 drops for each eye.
Place the cotton pad at the center of the lips and wipe it upward toward the direction of the corners of the mouth. Place the cotton pad on the eyelid and leave it for a few seconds to let the product dissolve make-up, then gently sweep it across the eyelid to wipe the make-up away.
THREE BALANCING CLEANSING OIL R
<Makeup remover> 100% Naturally derived ingredients 185mL 1,900 THB
COSMOS organic certified cosmetic
Set your mind free as you take your make-up off. Restore supple bare skin.
Balancing Cleansing Oil, the multi-award-winning and best-selling item that represents THREE, has undergone further evolution.
The formula containing oils with excellent cleansing and beauty effects blended in the best balance also has an enhanced lineup of beauty ingredients with the addition of Carrot Root Extract.
The golden oil melts into the skin to rapidly dissolve make-up, leaving the skin supple and velvety after rinsing it off.
The pleasant aroma sets the mind, body, and skin free and switches you off from work as it cares for the skin after a hard day.
[Product features]
[Featured ingredient]
Carrot Root Extract
An oil-soluble extract obtained—using organic olive oil— from organic carrots grown by farmers in Hokkaido who devoted a good deal of time and effort to them.
Rich in vitamins, it keeps the skin moisturized as well as calming and conditioning it.
[Essential oils] Frankincense Oil/ Geranium Oil/ Orange Peel Oil/ Petitgrain Oil
[Botanical oils] Tea Seed Oil/ American Oil Palm Fruit Oil/ Olive Oil/ Seaberry Oil/ Pracaxi Oil/ Jojoba Oil
[Extracts] Carrot Root Extract/ Tea Flower Extract/ Crithmum Maritimum Extract
<How to use>
Dispense 2 to 3 pumps into dry hands and warm it between the palms, then apply to the entire face. Moving the hands in a heart-shaped motion upward from the jawline and outward from the center of the face, gently cleanse your face as though you are having a facial treatment. When the touch on the fingertips become lighter, rinse thoroughly with lukewarm water.
THREE BALANCING FOAM R
<Facial wash> 98% Naturally derived ingredients 150mL 1,600 THB
Soft foam keeps the skin meticulously clean and clear.
A liquid soap for resetting the skin at the beginning and end of the day. One push of the pump produces the fine, silky foam.
The soft, emulsion-like texture of the foam and the pleasant fragrance envelop the skin, thoroughly cleansing dirt away from every pore.
Containing an amino-acid based cleansing agent and carefully selected botanical extracts, it leaves the skin clear, fine-textured and well moisturized after cleansing.
[Product features]
[Featured ingredient]
White Tea Extract
White tea is premium tea made of tea buds, which has long been prized by Chinese emperors as an elixir to bring perpetual youth and longevity.
Its extract is rich in polyphenols, vitamins and minerals, and can work to condition the skin for a brighter complexion.
[Essential oils] Frankincense Oil/ Bergamot Fruit Oil/ Geranium Oil/ Orange Peel Oil/ Petitgrain Oil
[Botanical oils] Tea Seed Oil/ American Oil Palm Fruit Oil/ Olive Oil/ Pracaxi Oil/ Jojoba Oil [Extracts] White Tea Extract/ Tea Flower Extract/ Crithmum Maritimum Extract/ Lavender Flower Extract
[Botanical waters] Striped Bamboo Water/ Apple Fruit Water/ Lemon Fruit Water
<How to use>
When using the product for the first time, press the pump several times to dispense the content. Wet the face with cold or lukewarm water. Dispense 2 to 3 pumps of the product into hands, then apply the foam to the entire face.
Gently wash the face taking care not to rub it, then rinse thoroughly with cold or lukewarm water.
THREE BALANCING LOTION R
<Lotion> 99% Naturally derived ingredients 140mL 2,600 THB COSMOS organic certified cosmetic
Suffused with dewiness to achieve the optimal moisture balance.
Suffused with freshness of the plants themselves, the lotion is gentle to the skin.
In addition to other carefully selected botanical waters such as Striped Bamboo Water and Apple Fruit Water, the lotion now contains Noni Juice, a new ingredient that supports the skin’s barrier function.
The lotion quickly penetrates into the skin to quench it, then deeply replenishes the horny layer with moisture, regulating the balance of sebum in it.
The deeply hydrating formula leaves the skin clear and firm.
[Product features]
[Featured ingredient]
Noni Juice
A low shrub that grows in the tropical Pacific as well as Okinawa, Japan.
Made of the plant’s naturally fermented fruits, noni juice is expected to be effective for conditioning the horny layer and supporting the skin’s barrier function.
[Essential oils] Frankincense Oil/ Bergamot Fruit Oil/ Geranium Oil/ Marjoram Oil
[Extracts] Noni Juice/ Tea Flower Extract/ Turmeric Callus Lysate/ Crithmum Maritimum Extract/ Passion Flower Extract/ Tilia Cordata Flower Extract
[Botanical waters] Striped Bamboo Water/ Grape Fruit Water/ Apple Fruit Water
<How to use>
After washing the
face, saturate 2 cotton pads
with 3 pumps
of the product.
Gently apply to the
face from the jawline upward and from the center of the face outward, letting
the lotion penetrate into the skin. Hold
a cotton pad in each hand then
move both hands
symmetrically in a rolling
motion without sliding
them. Finally, gently press
and hold the parotid glands
for a few seconds.
THREE BALANCING EMULSION R
<Emulsion> 99% Naturally derived ingredients 100mL 2,950 THB COSMOS organic certified cosmetic
A soft texture of the skin achieved by the golden balance of water and oil.
“Skin activating emulsion” that has been created to achieve the golden balance of water and oil in the skin.
With its soft texture like a beauty serum, it penetrates the skin as if being absorbed into it.
It deeply replenishes the skin from the inside* with moisture, while at the same time the power of a sumptuous selection of botanical ingredients plumps the complexion and gives it a healthy sheen, making the skin resilient to everyday stress.
*To the horny layer
[Product features]
[Featured ingredient]
Geranium Thunbergii Extract
One of the useful plants that represents Japan, it was named “Gen no shoko (actual evidence)” as its effects are immediately visible.
Rich in tannin, it stimulates skin regeneration, and is expected to be effective for aging care*.
*Meaning age-appropriate skincare.
[Essential oils] Frankincense Oil/ Bergamot Fruit Oil/ Geranium Oil/ Marjoram Oil [Botanical oils] Tea Seed Oil/ Olive Oil/ Pracaxi Oil /Jojoba Oil /Milk Thistle Oil
[Extracts] Geranium Thunbergii Extract/ Tea Flower Extract / Alfalfa Extract/ Turmeric Callus Lysate/ Crithmum Maritimum Extract/ Passion Flower Extract
[Botanical waters] Striped Bamboo Water/ Cranberry Fruit Water/ Apple Fruit Water
<How to use>
After preparing the skin with lotion, dispense 2 pumps into the hand and gently apply to the face from the jawline upward and from the center of the face outward, letting the emulsion penetrate into the skin. Finally, gently press and hold the parotid glands for a few seconds.
THREE BALANCING CREAM R
99% Naturally derived ingredients 25g 3,800 THB COSMOS organic certified cosmetic
Melting into the skin to infuse it with moisture. Awakens supple and resilient skin.
Moisture-rich cream with a velvety texture.
The cream glides onto the skin as if melting into it, enveloping it with rich moisture.
As well as supporting the skin’s barrier function, it infuses the skin with the bounties of plants including Saxifraga Sarmentosa Extract, which work towards improving dullness and elasticity of skin that has started to show signs of aging.
The “High-performance cream” regulates the skin’s moisture balance, leaving it supple and resilient.
[Product features]
[Featured ingredient]
Saxifraga Sarmentosa Extract
A plant that appears in the Chinese medical book “Compendium of Materia Medica,” also commonly known as a folk medicine in Japan.
Obtained from saxifraga stolonifera grown in Japan, its extract is expected to be effective for brightening the complexion as well as firming up the skin.
[Essential oils] Frankincense Oil/ Bergamot Fruit Oil/ Geranium Oil/ Marjoram Oil [Botanical oils] Tea Seed Oil/ Olive Oil/ Pracaxi Oil/ Jojoba Oil/ Milk Thistle Oil
[Extracts] Saxifraga Sarmentosa Extract/ Tea Flower Extract/ Turmeric Callus Lysate/ Crithmum Maritimum Extract/ Passion Flower Extract/ European Beech Bud Extract
[Botanical waters] Striped Bamboo Water/ Prunus Cerasus (Bitter Cherry) Fruit Water/ Apple Fruit Water
<How to use>
After preparing the skin with emulsion, take an adequate amount of the product (size of 2 large pearls) and warm it between the palms. Covering the face with the palms of your hands, take a deep breath.
Gently apply to the face from the jawline upward and from the center of the face outward, letting the cream penetrate into the skin. Finally, gently press and hold the parotid glands for a few seconds.
THREE BALANCING SQ OIL R
<Beauty oil serum> 100% Naturally derived ingredients 30mL 4,500THB COSMOS organic certified cosmetic
A sumptuous drop that infuses the vitality of plants into the skin.
To finish your day with quality sleep.
A beauty oil serum created with a focus on the “relationship between the quality of sleep and good skin,” recognizing that healthy skin is nurtured while you sleep.
We have developed a unique blend of essential oils that leads the mind,
body and skin to relax, and then combined it with other bounties of plants including Sea Kale Leaf Extract to complete the sumptuous formula.
A skincare routine with the smooth texture and pleasant scent of the oil unwinds the skin and mind from the stress of the day.
It helps you to switch off from work and leads you to quality sleep. Then next morning, you will see healthier skin that is clarified and replenished with moisture.
[Product features]
[Featured ingredient]
Sea Kale Leaf Extract
A seashore plant of the Brassicaceae family commonly called “sea kale” in English. Containing a variety of beauty ingredients such as amino acids, flavonoids and rutin, it is expected to have effects for aging care* such as moisturizing, stimulating skin regeneration and antioxidation.
*Meaning age-appropriate skincare.
[Essential oils] Frankincense Oil/ Bergamot Fruit Oil/ Geranium Oil/ Neroli Oil
[Botanical oils] Tea Seed Oil/ Flaxseed Oil/ Olive Oil/ Pracaxi Oil/ Jojoba Oil/ Milk Thistle Oil [Extracts] Sea Kale Leaf Extract/ Tea Flower Extract/ Alaria Esculenta Extract/ Crithmum Maritimum Extract/ Apple Seed Extract
<How to use>
Use before going to sleep. After preparing the skin with lotion, spread 2 drops on the palms and inhale the scent deeply. Then, gently and slowly apply to the face from the jawline upward and from the center of the face outward, letting the oil blend into the skin. Apply the oil moving both hands symmetrically and gently press the parotid glands at the end to optimize its skincare effects.
It can also be used before applying lotion as a booster beauty serum.
THREE ORGANIC COTTON R
102 pads 350 THB
Soft and comforting to the skin.
Large-sized 100% organic cotton pads.
Unbleached organic cotton pads that are comfortable to the skin.
Large-sized and sumptuously thick, they absorb plenty of lotion.
The cotton pads also efficiently administer the lotion into the skin, thoroughly replenishing it with moisture.
Gentle to the skin as the fluff on the surface is kept to the minimum, they are suitable for sensitive skin that is prone to become unbalanced.
[Product features]
*What are OCS standards?
Certification standards set by the “Textile Exchange,” an NPO that works to raise awareness of “textile sustainability.”