The Clock is Ticking: We are in Critical Decade PASAYA x Haier Energy Spends Bt150 Million To Accelerate Zero Emission Factory by 5 Years Before It’s Too Late!

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PASAYA has reinforced its positioning as Thailand’s eco-friendly textile innovation leader through its partnership with Haier Energy and the pledge to upgrade its environmental commitment, which was recently announced at the “Mission for the World: Toward Zero Emission by 2030” event.Guided by this commitment, PASAYA is set to spend more than 150 million baht on transforming its Ratchaburi factory into a Zero Emission factory by 2030 or five years ahead of the original timeframe to resonate with a stronger emphasis on the company’s long-term environmental responsibility.

PASAYA has decided to accelerate its zero carbon emission target to 2030 as it recognizes the growing urgency of the global environmental crisis. According to the Intergovernmental Panel on Climate Change (IPCC) and the UN Environment Program (UNEP), the world is now in the “Critical Decade”. Humanity must come together to cut global carbon emissions by nearly half before rising temperatures cross irreversible and dangerous thresholds—putting at risk not only humankind, but every form of life on our planet. With fewer than ten years remaining, this moment calls for bold and unified action.

The partnership for the greener planet between PASAYA and Haier Energy was announced at a press conference in the presence of top executives from both sides. Representatives of PASAYA were Mr. Schle Wood-Thanan, Managing Director of Satin Textiles Co. ,Ltd., and Mrs. Ratiya Chantian Managing Director of Textile Gallery Co., Ltd. Representing Haier Green Energy were its Deputy General Manager and Global Market General Manager Mr. Lei Chengwei, its Southeast Asia Market General Manager Mr. Wang Qijiang, and Mr. Qu Yun, Director of Qingdao Ririshun Yunhui Supply Chain Management Co., Ltd and Chairman of KTS International New Energy Trade and Logistics (Thailand) Co., Ltd.

PASAYA’s Zero Emission factory, a significant milestone in Thailand’s textile industry, seeks to drive all production processes toward 100% clean energy. The transition will be implemented through the installation of a 3.3 MW Solar Rooftop System and a 10 MWh Energy Storage System (ESS) to ensure energy stability and optimize power management during peak demand periods.

“PASAYA, an expert in weaving fabrics, is now weaving a sustainable future for our planet under the Mission for the World campaign. We are truly committed to making every production process eco-friendly at our green factory. Our decision to accelerate our Zero Carbon Emission target from 2035 to 2030 was made as a pledge that we will not wait for tomorrow. We are acting today to deliver a cleaner world for future generations,” Mr. Schle Wood-Thanan said on behalf of PASAYA.

This big move tangibly reaffirms PASAYA’s Mission for the World as the company is weaving Net Zero Emission into its operations for its business, communities, and a more sustainable planet in the way that resonates with Haier’s policies and technology development concepts. Mr. Lei Chengwei, Deputy General Manager & Global Market General Manager of Haier Green Energy, said that:

“Haier is pleased to support PASAYA’s vision with our clean-energy innovation. Not only does the installation of a large‑scale Solar Rooftop system and an integrated ESS significantly reduce greenhouse gas emissions but it also strengthens sustainability by enabling Thailand’s industrial sector to achieve business growth while tangibly upholding environmental responsibility. Southeast Asia has an important role to play in global carbon reduction. Our collaboration with PASAYA highlights Thailand’s potential to become a hub for green industries—serving as a model for other sectors across the region.”

This remarkable campaign significantly demonstrates that the Thai textile industry can impressively transition into the Green Economy, with PASAYA envisioning that its Zero Emission factory will inspire other sectors to collectively and sustainably propel Thailand toward its Net Zero goal. Moreover, it forms a vital part of the effort to drive Thai industries toward balanced economic, social, and environmental growth.

The Mission Towards Zero Emission 2030

PASAYA’s Ratchaburi factory was established in 1995 as a Thai textile manufacturer that emphasizes coexisting with communities, minimizing environmental impact, and upholding employee well-being. It has thus been widely recognized as a leader in the green industry.
PASAYA and Satin Textile officially initiated Mission for the World campaign in 2022, with a pledge to transition into a Zero Emission Factory or 100%-clean energy mode by 2030. Accelerating the transition by five years, instead of waiting until 2035, the original target, reflects not just a strategic decision but also the readiness to fully embrace clean energy.

PASAYA’s factory started carbon footprint reporting in 2021 on top of implementing various decarbonization projects. In accordance with its vision to protect the environment, PASAYA has also used solar cells since 2021.
Solar Energy Project: Investment in the project’s Phase 1 was made in late 2021, with commercial operation commencing the following year. The commercial operation of Phase 2 later took place in 2024 with funding from Kasikornbank (the just-announced investment will be made for Phase 3).
Energy Efficiency Upgrade: PASAYA has already replaced its coal-powered boiler system withOnce Through Boiler (LPG). The new system began its operations in 2022, increasing thermal efficiency and lowering energy costs in the long run.

Mission for the World: About 100 rai of the factory’s land has been developed as a reforestation model for promotion in rural and remote areas in support of efforts to achieveNet Zero Emissions goal in a tangible and measurable way.

Strategic Significance: PASAYA is committed to strengthening the Thai textile industry’s competitiveness in the global market, responding to the needs of investors, business partners, and brands that prioritize ESG and decarbonization, and layi

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Kullaya Kassakul

Editor | Kullaya Kassakul is a seasoned public relations professional with over 20-year experience, a true cat slave, an aficionado of vintage items of all kinds, a foodie and the owner of the brand g.a.s (gear ⋅acquisition ⋅syndrome), a clothing line that wants women to have fun dressing up and having their own style.

She’s also a co-founder of Thailand Closet, located on the first floor of the Bangkok Art and Culture Center.

Oftentimes, she speaks on public relations and marketing communications at educational institutions and other organizations.

Apart from work, she likes to widen her perspective and update herself on trends so that she’ll have fresh new ideas for her work.

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