Krug Champagne, A world-class champagne brand, names Nusara ‘Thailand’s First Krug Ambassade’

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The special pairing menus between Thai cuisine and a world-class champagne are exclusively created to celebrate a special night for Krug Champagne, a premium champagne brand from France, and Nusara, a Thai fine dining restaurant by Chef Thitit ‘Ton’ Tassanakhajorn, is newly crowned Thailand’s First Krug Ambassade.

Krug Ambassade is another dining experience Krug has given to its customers to highlight its passion for crafting exquisite menus from around the world that can be paired perfectly with Krug’s champagne. With its unique taste and aroma, Krug has been known among worldly enthusiasts as one of the most sought-after champagnes for its highly complex production process. The Krug Ambassade title is celebrated among 206 restaurants from 28 countries on 5 continents across the world, with only 7 restaurants in Southeast Asia, including Nusara.

Each year, Krug selects a simple ingredient for Krug Ambassador Chefs to turn into exclusive menus, and this year, Krug names ‘lemon’ as the ingredient of 2023 to represent liveliness and well wishes. Lemons have a gentle sour taste with a fresh aroma and rich nutrients, as well as being a great appetite stimulant. Chef Ton, therefore, can create well-balanced Thai menus that include lemons and go well with Krug’s champagne.

“I feel like Krug has been my love at first sight, and I’ve been a big fan of Krug’s champagne all along. I often look for quality champagnes from Champagne and end up choosing Krug for its unique, luxurious taste as well as its timeless and classic elegance. Krug also inspires me to create Thai menus that complement Krug’s champagne well,” said Chef Ton.

To honour Krug Champagne, Chef Ton creates exclusive menus with 11 courses that have lemon as an ingredient to serve distinguished guests in this special Thailand’s First Krug Ambassade event, such as Smoked King Mackerel, Blue Swimming Crab Curry, and especially Hokkaido Scallop with sweet chili paste and lemon which is the highlight menu of the event.

celebration of Nusara, Thailand’s first Krug Ambassade, is organised in collaboration with Diageo Moët Hennessy (Thailand) Co., Ltd. led by Ms. Kanokkarn Ingram, the Marketing Director who has also welcomed distinguished guests at the event. The event surely marks a guarantee that Nusara’s menus, paired with a specially-crafted champagne, will enhance everyone’s dining experience at this specially-established Nusara Restaurant at Maharaj Pier.

About Krug Champagne
Krug Champagne is a champagne house founded by Joseph Krug in 1843 with the ideal goal of producing the best champagne every year. The brand utilises knowledge of the changing climate, the amount of rainfall and sunlight in the region, as well as the richness of its soil, with the core principle of believing in premium quality and flawless champagne. Joseph Krug also passed on his ideology, aspirations, and passion for champagne through his notebook to his descendants. Krug Champagne has been in business for six generations. The story of each Krug bottle is ready to be explored through the Krug ID.

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Kullaya Kassakul

Editor | Kullaya Kassakul is a seasoned public relations professional with over 20-year experience, a true cat slave, an aficionado of vintage items of all kinds, a foodie and the owner of the brand g.a.s (gear ⋅acquisition ⋅syndrome), a clothing line that wants women to have fun dressing up and having their own style.

She’s also a co-founder of Thailand Closet, located on the first floor of the Bangkok Art and Culture Center.

Oftentimes, she speaks on public relations and marketing communications at educational institutions and other organizations.

Apart from work, she likes to widen her perspective and update herself on trends so that she’ll have fresh new ideas for her work.

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