Thaniya Shopping Center Swings into Style!

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Calling all golf enthusiasts! Thaniya Shopping Center, the undisputed champion
of golf hubs in Asia, is getting a makeover

“Thaniya Shopping Center” unveils a new look with a concept that caters to the lifestyle of modern urbanites, reaffirming its leadership in golf sports by being a hub for golf equipment and lifestyle products. It brings together the most comprehensive and largest collection of leading golf brands in Asia, Thaniya Shopping Center recently hosted a grand event to celebrate “The New Era” and unveil its modernized look. Additionally, it introduces “S Club” a multi-brand store that gathers a variety of active lifestyle and golf fashion brands providing customers with a one-stop shopping experience. Thaniya Shopping Center has always been a trendsetter, adapting to the changing needs of its customers to remain a prominent landmark on Silom Road. Today, it is more than just a shopping center – it is a community for golfers and locals alike.

Salisa Napathorn, Business Development Director of Thaniya Group, said that Thaniya Shopping Center is the largest hub for golf equipment in Asia. This renovation aims to modernize its image to meet the lifestyle of modern urbanites. At the same time, Thaniya has gathered the most comprehensive collection of leading golf brands in the market and revamped the shopping center’s interior to keep up with changing trends and lifestyles. This is to accommodate the growing and diverse customer base and to respond to the increasing demand for golf equipment and apparel both domestically and internationally, particularly in Asia, which has had a positive impact on the COVID-19 situation that continues to the present. In addition to golf stores, Thaniya still maintains its authentic Japanese lifestyle identity as a hub for restaurants, collectible shops, and various hobbies, which is one of Thaniya’s unique characteristics.

“Thaniya Shopping Center has been serving customers for over 30 years. It started with the development of an empty land on Silom Road into a shopping center and an office building. Throughout the years, we have faced many challenges, including changing lifestyles and consumer demands, as well as the rise of new technologies and sales channels. This has required us to adapt to the times to continuously meet the needs of consumers. In addition, having strong business partners has allowed Thaniya to grow steadily and become widely known among both Thais and foreigners as the largest golf equipment center in Thailand and Asia. We are one of the landmarks in Bangkok’s Silom business district. Our main customer base includes all generations of golfers and those who love Japanese cuisine and lifestyle. Additionally, we have also recently gained new customers, including new golf enthusiasts, outdoor sports enthusiasts, collectors, and office workers,” said Salisa.

To cater the needs of urbanists, Thaniya Shopping Center has undergone a revamp of its existing building. On the G and 2nd floors are mainly occupied by stores that sell golf equipment and provide golf-related services. Brands include Mizuno, Titleist, TaylorMade, Kasco, Bridgestone Golf, Callaway, PING, Adidas, Srixon, U.S. Kids Golf, Cobra, Puma Golf, and many other leading brands. The 3rd floor consists of service-related stores and lifestyle products to meet the needs of golfers and people in the Silom area. Thaniya has opened
“S Club” – Active Lifestyle Multi-Brand Store to bring together a variety of golf lifestyle and fashion brands, such as Malbon and Bogner. Additionally, a community space has been added for people with similar interests to meet and exchange ideas, which is believed to cater well to the lifestyle of modern urbanites. The opening of S Club is just the beginning, and customers can expect to see new lifestyle stores by the end of 2024. Lastly, The 4th floor will be a dining zone under the concept of Authentic Japanese, gathering a variety of unique restaurants. It will be open from Q3 this year onwards.

Thaniya Shopping Center is located in the prime location of Silom Road. Customers can conveniently travel by both BTS (Sala Daeng Station) and MRT (Silom Station). Alternatively,
if traveling by private car, parking is available at both Thaniya Atrium building and Yada Parking building, which have both underground and above-ground parking spaces for a total of 900 cars. Open daily from 10:00 AM to 10:00 PM.

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Kullaya Kassakul

Editor | Kullaya Kassakul is a seasoned public relations professional with over 20-year experience, a true cat slave, an aficionado of vintage items of all kinds, a foodie and the owner of the brand g.a.s (gear ⋅acquisition ⋅syndrome), a clothing line that wants women to have fun dressing up and having their own style.

She’s also a co-founder of Thailand Closet, located on the first floor of the Bangkok Art and Culture Center.

Oftentimes, she speaks on public relations and marketing communications at educational institutions and other organizations.

Apart from work, she likes to widen her perspective and update herself on trends so that she’ll have fresh new ideas for her work.

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